Marketing Planning & Strategy

A Practical Introduction

Autori

• John Dawes

Parametri

• 296 pagine
• 11 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the marketing planning process, this guide offers a clear framework from beginning to end, enriched with real-world examples from both established brands like Ikea and Krispy Kreme, as well as innovative digital start-ups such as Starling Bank. It provides practical insights and strategies to help readers effectively navigate the complexities of marketing in various business contexts.

• Iscrizioni / sottolineature

Lingua: Inglese

Pubblicato: 2021

(In brossura)

Condizioni del libro: Danneggiato

Prezzo: 18,66 €