Marketing Planning & Strategy

A Practical Introduction

Autori

• John Dawes

Parametri

• 298 pagine
• 11 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

The book offers a comprehensive guide to the marketing planning process, utilizing real-world examples from well-known brands such as Ikea and Krispy Kreme, as well as innovative digital start-ups like Starling Bank. It provides practical insights and strategies to navigate each stage of marketing planning, making it valuable for both established companies and new ventures.

Lingua: Inglese

Pubblicato: 2021

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