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The book offers a comprehensive guide to the marketing planning process, utilizing real-world examples from well-known brands such as Ikea and Krispy Kreme, as well as innovative digital start-ups like Starling Bank. It provides practical insights and strategies to navigate each stage of marketing planning, making it valuable for both established companies and new ventures.
Acquisto del libro
Marketing Planning & Strategy, John Dawes
- Lingua
- Pubblicato
- 2021
- product-detail.submit-box.info.binding
- (Copertina rigida)
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Metodi di pagamento
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- Sottotitolo
- A Practical Introduction
- Lingua
- Inglese
- Autori
- John Dawes
- Editore
- SAGE Publishing Ltd
- Pubblicato
- 2021
- Formato
- Copertina rigida
- Pagine
- 298
- ISBN13
- 9781529760125
- Serie
- Valutazione
- 4 su 5
- Descrizione
- The book offers a comprehensive guide to the marketing planning process, utilizing real-world examples from well-known brands such as Ikea and Krispy Kreme, as well as innovative digital start-ups like Starling Bank. It provides practical insights and strategies to navigate each stage of marketing planning, making it valuable for both established companies and new ventures.