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Focusing on the marketing planning process, this guide offers a clear framework from beginning to end, enriched with real-world examples from both established brands like Ikea and Krispy Kreme, as well as innovative digital start-ups such as Starling Bank. It provides practical insights and strategies to help readers effectively navigate the complexities of marketing in various business contexts.
Acquisto del libro
Marketing Planning & Strategy, John Dawes
- Lingua
- Pubblicato
- 2021
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- (In brossura)
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Metodi di pagamento
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- Sottotitolo
- A Practical Introduction
- Lingua
- Inglese
- Autori
- John Dawes
- Editore
- SAGE Publishing Ltd
- Pubblicato
- 2021
- Formato
- In brossura
- Pagine
- 296
- ISBN13
- 9781529760132
- Serie
- Valutazione
- 4 su 5
- Descrizione
- Focusing on the marketing planning process, this guide offers a clear framework from beginning to end, enriched with real-world examples from both established brands like Ikea and Krispy Kreme, as well as innovative digital start-ups such as Starling Bank. It provides practical insights and strategies to help readers effectively navigate the complexities of marketing in various business contexts.