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The book explores the complexities of conducting business in the US, highlighting the significant cultural differences between American and Danish business practices. It emphasizes that the American market, while vast and affluent, requires a nuanced understanding of its unique business culture to avoid costly missteps. The author aims to equip Danish entrepreneurs with insights to navigate these challenges effectively, ensuring they can capitalize on the opportunities presented by the diverse American landscape.
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Working With Americans: Tips for Danes, Kay Xander Mellish
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- Pubblicato
- 2019
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