Entrepreneurship in the Global Firm

Enterprise and Renewal

Autori

• Julian Birkinshaw

Parametri

• 168 pagine
• 6 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

The book offers a fresh perspective by highlighting the role of subsidiary managers within multinational corporations, challenging traditional hierarchical views. It presents a compelling argument that all managers can be seen as subsidiary managers, emphasizing the interconnectedness of global operations. Julian Birkinshaw's clear and insightful writing positions him as a significant new voice in international business and strategic management, making a substantial contribution to the field.

Lingua: Inglese

Pubblicato: 2000

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