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FUTURE OF MEN

Autori

Marian Salzman

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Pagine: 256pagine
Tempo di lettura: 9ore

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Focusing on the evolving definition of masculinity, the book examines significant demographic changes and their effects, such as the rise of stay-at-home dads and the resurgence of traditional masculinity. Drawing from their expertise in advertising, the authors analyze how social, biological, and economic factors shape male identity. They provide insights into various industries, including automobiles and cosmetics, offering strategies to effectively engage with the male consumer market.

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FUTURE OF MEN, Marian Salzman

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Pubblicato: 2006
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Titolo: FUTURE OF MEN
Lingua: Inglese
Autori: Marian Salzman
Editore: St. Martin's Griffin
Pubblicato: 2006
Formato: In brossura
Pagine: 256
ISBN13: 9781403975485
Tag: Saggistica
Valutazione: 3,25 su 5
Descrizione: Focusing on the evolving definition of masculinity, the book examines significant demographic changes and their effects, such as the rise of stay-at-home dads and the resurgence of traditional masculinity. Drawing from their expertise in advertising, the authors analyze how social, biological, and economic factors shape male identity. They provide insights into various industries, including automobiles and cosmetics, offering strategies to effectively engage with the male consumer market.