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Focusing on Business Model Innovation (BMI), this book provides a comprehensive literature review of 50 management theories, highlighting the evolving significance of BMI as a specialized field of management research. It presents "grand theories" that encourage fresh perspectives on BMI and examines business models as dynamic phenomena, revealing their underlying patterns and mechanisms. By synthesizing key academic contributions from the past 15 years, the authors aim to stimulate discussion and inspire innovative research approaches in this emerging discipline.
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Exploring the Field of Business Model Innovation, Oliver Gassmann, Karolin Frankenberger, Roman Sauer
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- 2018
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