The Impact of Creative Arts on the Brand

Autori

• Nick Birch

Parametri

• Economia e affari

Maggiori informazioni sul libro

Exploring the concept of branding, the essay emphasizes its distinction from mere products or services. It cites the American Marketing Association's definition, highlighting a brand's role in identification and differentiation. Notable figures in advertising, such as Walter Landor, describe a brand as a promise of satisfaction and quality, while Bates underscores that a brand exists as a collection of consumer perceptions. This nuanced understanding reveals the complex relationship between brands and consumer expectations in the marketing landscape.

Lingua: Inglese

Pubblicato: 2014

(In brossura)