Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology

Autori

• Peter Weill
• Marianne Broadbent

Parametri

• 320 pagine
• 12 ore di lettura

• Commercio e vendita
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

The book presents a framework for viewing information technology as a strategic investment portfolio, emphasizing its role in generating revenue and savings. It guides business managers through the complexities of high-tech decisions impacting planning and operations. Drawing on research from over 100 leading multinationals, it showcases successful IT investment strategies from companies like Citibank and Honda. With practical benchmarks and case studies, it fosters collaboration between management and IT to align goals and formulate effective plans.

Lingua: Inglese

Pubblicato: 1998

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