Winning at Innovation

The A-To-F Model

Autori

• Philip Kotler
• Kenneth A. Loparo

Parametri

• 272 pagine
• 10 ore di lettura

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

The book introduces a groundbreaking model for innovation that emphasizes the need for a systematic framework applicable throughout an organization, rather than limiting it to R&D departments. Authored by marketing and innovation expert Philip Kotler and Fernando Trias de Bes, it advocates for a holistic approach to foster innovation at various levels, ensuring that companies can effectively adapt and thrive in a competitive landscape.

Lingua: Inglese

Pubblicato: 2011

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