Brands of Faith

Marketing Religion in a Commercial Age

Autori

• Mara Einstein

Parametri

• 256 pagine
• 9 ore di lettura

• Esoterismo e religione
• Religione
• Saggistica

Maggiori informazioni sul libro

The book offers an engaging exploration of how religion intersects with marketing through insightful case studies of faith brands. Mara Einstein examines the commercialization of religion, revealing the strategies and implications of branding within spiritual contexts. This lively account sheds light on the evolving landscape of faith in a consumer-driven society, highlighting the dynamic relationship between belief systems and marketing practices.

Lingua: Inglese

Pubblicato: 2007

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