Consumer Behaviour and Analytics

Autori

• Andrew Smith

Parametri

• 204 pagine
• 8 ore di lettura

• Computer, IT, programmazione
• Economia e affari
• Psicologia
• Pubblicità vintage

Maggiori informazioni sul libro

Focusing on the intersection of consumer behavior and modern marketing, this textbook addresses the challenges posed by Big Data, machine learning, and AI. It emphasizes the importance of data-driven insights and research in shaping informed decision-making processes. By exploring essential concepts and issues, the volume equips readers with the tools needed to thrive in the evolving marketing landscape.

Lingua: Inglese

Pubblicato: 2019

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