Consumer Behaviour and Analytics

Autori

• Andrew Smith

Parametri

• 204 pagine
• 8 ore di lettura

• Computer, IT, programmazione
• Economia e affari
• Psicologia
• Pubblicità vintage

Maggiori informazioni sul libro

Focusing on the intersection of consumer behavior and modern technology, this textbook addresses the challenges posed by Big Data, machine learning, and AI in marketing. It emphasizes the importance of data-driven insights and research, guiding readers on how to leverage these tools for informed decision-making in the evolving marketing landscape.

Lingua: Inglese

Pubblicato: 2019

(In brossura)