Consumer Behaviour and Analytics

Autori

• Andrew Smith

Parametri

• 214 pagine
• 8 ore di lettura

• Computer, IT, programmazione
• Economia e affari
• Psicologia
• Pubblicità vintage

Maggiori informazioni sul libro

Focusing on the intersection of consumer behavior and modern technology, this textbook addresses the challenges posed by Big Data, machine learning, and artificial intelligence in marketing. It offers a comprehensive review of essential issues, research, and concepts, making it a vital resource for understanding consumer behavior in today’s rapidly evolving landscape. The second edition updates key insights to help navigate the complexities of contemporary marketing strategies.

Lingua: Inglese

Pubblicato: 2023

(In brossura)