Neuromarketing in India

Understanding the Indian Consumer

Autori

• Tanusree Dutta
• Manas Kumar Mandal

Parametri

• 78 pagine
• 3 ore di lettura

• Economia e affari
• Geografia & Topografia
• Letteratura regionale e d'esilio
• Mappe e viaggi

Maggiori informazioni sul libro

Exploring the intersection of neuroscience and consumer behavior, the book delves into how both conscious and unconscious brain processes influence purchasing decisions. It highlights the growing trend of neuromarketing in India, presenting opportunities for professionals in the field. Additionally, the text addresses ethical concerns surrounding the use of neuroscientific techniques in marketing, the potential risks of failure, and future prospects for the industry. This comprehensive analysis aims to enhance understanding and prediction of consumer behavior through a neural lens.

Lingua: Inglese

Pubblicato: 2018

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