IKEA and the Psychology of Shopping

Autori

• Sebastian Baumann

Parametri

• Raccolte, antologie

Maggiori informazioni sul libro

The essay highlights the remarkable success of the IKEA Group, detailing its financial achievements, including over 21.5 billion Euros in revenue in 2009. It emphasizes the company's global presence with 267 stores across 25 countries and a network of 1,220 suppliers. The analysis also notes IKEA's resilience, showcasing its ability to maintain growth even during challenging economic periods, such as the late-2000s financial crisis. This comprehensive overview underscores IKEA's strategic business practices and its significant impact on the global market.

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Lingua: Inglese

Pubblicato: 2012

(In brossura)