Consumer Profiles (RLE Consumer Behaviour)

An introduction to psychographics

Autori

• Barrie Gunter
• Adrian Furnham

Parametri

Pagine

194pagine

Tempo di lettura

7ore

• Economia e affari
• Psicologia

Maggiori informazioni sul libro

Focusing on consumer behavior, this book delves into the essential elements of psychographics, illustrating how researchers define consumer profiles and create effective research programs. It examines the application of psychographics across different consumer groups and employs case studies to highlight specific products, ranging from cameras to pet food. Through this exploration, readers gain insights into the intersection of psychology and market choices.

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Lingua: Inglese

Pubblicato: 2014

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