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Which psychological processes are involved in intentional buying and how rational is the buyer?

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Exploring the intricacies of decision-making, this essay delves into how daily choices significantly shape our lives. It posits that regardless of one's socioeconomic status or emotional state, the quality of decisions is paramount. The author argues that humans have evolved to become adept decision-makers, highlighting the importance of understanding this skill in the context of psychology and personal development.

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Which psychological processes are involved in intentional buying and how rational is the buyer?, Vladislav Tsekov

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2018
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