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Exploring the profitability of individual bank customers, this seminar paper provides a comprehensive overview of methods for profitability analysis. It examines sources of profitability, customer segmentation, and key ratios essential for evaluation. Additionally, it introduces important financial metrics in the field. The paper concludes with strategies for enhancing customer profitability and discreetly managing unprofitable clients, making it a valuable resource for understanding banking economics and customer management.
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How profitable is a bank customer - An analysis of customer segmentation and its profitability, Oliver Baumgartner
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- 2013
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