Entering the Wine Industry in China

Possible Marketing Strategies

Autori

• Melanie Bobik

Parametri

• 68 pagine
• 3 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

The thesis explores the rapid transformation of China into a major food and beverage market, driven by a burgeoning middle class and an urban consumer base with increased disposable income. It highlights the rising demand for premium products, particularly wine, which has gained popularity as a status symbol. The work also discusses the health benefits associated with red wine, influencing consumers to shift from traditional Chinese alcoholic drinks to wine, indicating a significant cultural and market shift in beverage preferences.

Lingua: Inglese

Pubblicato: 2012

(In brossura)