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The Management of Intangibles

The Organisation's Most Valuable Assets

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  • 336pagine
  • 12 ore di lettura

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Focusing on intangible resource management, this volume presents a unique framework for understanding how these resources contribute to competitive advantage in the marketplace. It offers an in-depth evaluation of various intangible assets, highlighting their significance in shaping business strategies and enhancing organizational performance.

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The Management of Intangibles, Ahmed Bounfour

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Pubblicato
2002
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