International Strategies of the Food Retail Industry

What factors contribute towards the implementation of a successful expansion strategy, deriving sustainable competitive advantage in the food retail industry in China for Metro Cash & Carry International?

Autori

• Sebastian Becker

Parametri

• 68 pagine
• 3 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the food retail sector in China, this thesis evaluates the factors that lead to sustainable competitive advantage amidst globalization challenges. It analyzes political, economic, social, technological, ecological, and legal influences, alongside market attractiveness shaped by buyer and supplier bargaining power. The research delves into how resources are transformed into capabilities and highlights the importance of value creation within the supply chains of major international market players.

Lingua: Inglese

Pubblicato: 2012

(In brossura)