Focus Group Methodology

Principle and Practice

Autori

• Pranee Liamputtong

Parametri

Pagine

224pagine

Tempo di lettura

8ore

• Libri di testo
• Scienze sociali

Maggiori informazioni sul libro

The book provides a comprehensive introduction to focus group methodology, guiding readers through the design and execution of focus group studies. It covers essential topics such as conducting interviews, analyzing data, and presenting findings. Additionally, it explores cross-cultural considerations and the use of virtual focus groups, making it a valuable resource for researchers looking to enhance their qualitative research skills.

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Lingua: Inglese

Pubblicato: 2011

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