The 3M Model of Motivation and Personality

Theory and Empirical Applications to Consumer Behavior

Autori

• John C. Mowen

Parametri

• 340 pagine
• 12 ore di lettura

• Economia e affari
• Psicologia

Maggiori informazioni sul libro

Focusing on motivation and personality, the book introduces the Meta-theoretic Model of Motivation (3M), which integrates control theory and evolutionary psychology. It explores how various personality traits interact with situational factors to shape consumer attitudes and behaviors. The author emphasizes the importance of identifying deeper, abstract traits to understand the roots of consistent behavioral patterns, ultimately revealing how a motivational network influences actions within the context of consumer behavior.

Lingua: Inglese

Pubblicato: 2010

(In brossura)