Systems Thinking

Creative Holism for Managers

Autori

• Michael C. Jackson

Parametri

Pagine

384pagine

Tempo di lettura

14ore

• Gestione
• Saggistica

Maggiori informazioni sul libro

Focusing on systems thinking, this book equips market researchers and brand managers with contemporary tools and techniques to enhance consumer relationships and boost brand recognition. It aims to strengthen organizational effectiveness, providing insights that can lead to improved marketing strategies and deeper consumer engagement.

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Lingua: Inglese

Pubblicato: 2003

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