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Focusing on business-to-business contract negotiations, the book outlines essential tactics and strategies while delving into the underlying mechanisms and framework conditions. It highlights common terms and challenges, illustrating various negotiating styles with examples from China, the USA, and Germany. By integrating psychological, economic, and communication science insights, it equips readers with tools applicable to both external negotiations and internal company discussions.
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The Essentials of Contract Negotiation, Stefanie Jung, Peter Krebs
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- Pubblicato
- 2019
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