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Focusing on the impact of Michael Porter's contributions to business strategy, this essay examines his three generic strategies introduced in 1980, which have become a foundational framework in business policy literature. Porter's ideas have significantly shaped strategic thinking and continue to influence how organizations formulate their strategies. The analysis highlights his role as a leading strategist and the lasting relevance of his concepts in the field of communications and marketing.
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The trade-off between cost leadership and differentiation, Daniela Scheele
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- 2014
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