Marketing Database Analytics

Transforming Data for Competitive Advantage

Autori

• Andrew D Banasiewicz

Parametri

• 400 pagine
• 14 ore di lettura

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

Focusing on the interpretation of data, this book outlines a systematic approach to database analytics that informs business decisions. It emphasizes the significance of integrating analytics within marketing practices, providing a blend of theoretical concepts and practical techniques. Aimed at both graduate students and industry practitioners, it serves as a comprehensive guide to harnessing data for effective marketing strategies.

Lingua: Inglese

Pubblicato: 2013

(In brossura)