Marketing Database Analytics

Transforming Data for Competitive Advantage

Autori

• Andrew D Banasiewicz

Parametri

• 376 pagine
• 14 ore di lettura

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

Focusing on the interpretation of data, this book outlines a systematic approach to leveraging database analytics for informed business decisions. It emphasizes the integration of analytics within marketing practices, providing valuable insights for both graduate students and industry professionals. With a blend of concepts and practical techniques, it serves as a comprehensive resource for enhancing marketing research skills and applications.

Lingua: Inglese

Pubblicato: 2013

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