Key Account Management

Tools and Techniques for Achieving Profitable Key Supplier Status

Autori

• Peter Cheverton

Parametri

• 416 pagine
• 15 ore di lettura

• Business & Management
• Commercio
• Marketing & Vendite
• Saggistica

Maggiori informazioni sul libro

The book presents a unique methodology designed to effectively identify and engage a company's key customers. It emphasizes strategies for winning, retaining, and developing these crucial accounts, showcasing how this approach can lead to significant business growth and success.

Lingua: Inglese

Pubblicato: 2016

(Copertina rigida)