Key Account Management

Tools and Techniques for Achieving Profitable Key Supplier Status

Autori

• Peter Cheverton

Parametri

• 416 pagine
• 15 ore di lettura

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

The book presents a unique methodology designed to effectively identify and engage a company's key customers. It emphasizes strategies for winning, retaining, and developing these crucial accounts, showcasing how this approach can lead to significant business growth and success.

Lingua: Inglese

Pubblicato: 2016

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