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The book explores the integration of artificial intelligence into Customer Relationship Management (CRM), enhancing customer experiences with products and services. It discusses how AI can assist in practical scenarios like obtaining flight refunds or accessing health test results. The evolution of CRM is highlighted, shifting from mere data analysis to predicting customer behavior. Key themes include advanced reasoning, learning from minimal data, understanding customer attitudes, and the importance of explainability in customer interactions.
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Artificial Intelligence for Customer Relationship Management, Boris Galitsky
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- 2020
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