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The Paradox Planet

Creating Brand Experiences for The Age of I

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Pagine
178pagine
Tempo di lettura
7ore

Maggiori informazioni sul libro

Exploring the evolution from the collective mindset of the 1950s to today's individualism, this book analyzes the impact of societal polarization and anger on brand management. It highlights the need for companies to adapt their strategies to navigate the complexities of modern consumer behavior, emphasizing the shift from community-focused branding to a more personal and individualized approach. Through this lens, it provides insights into effective branding in an increasingly fragmented marketplace.

Pubblicazione

Acquisto del libro

The Paradox Planet, Larry Light, Joan Kiddon

Lingua
Pubblicato
2017
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