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Public diplomacy has evolved as a crucial aspect of America's wartime strategy, particularly highlighted after the September 11 attacks and the subsequent War on Terror. The book explores the growing recognition of the United States' negative global image and emphasizes the importance of effective communication in enhancing that image. It delves into the emergence of public diplomacy as a significant concept among practitioners and the American public, reflecting its increasing relevance in contemporary international relations.
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Public Diplomacy in a Changing World, Geoffrey Cowan
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- Pubblicato
- 2008
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