Forecasting for the Pharmaceutical Industry

Models for New Product and In-Market Forecasting and How to Use Them

Autori

• Arthur G. Cook

Parametri

• 234 pagine
• 9 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the pharmaceutical forecasting process, this comprehensive guide offers insights into tools and methods for both new product and in-market forecasting. It emphasizes the importance of effectively communicating market dynamics to stakeholders and evaluates the strengths and weaknesses of various forecasting approaches. The updated second edition includes a new chapter dedicated to specialized topics like orphan drugs and biosimilars, making it an essential resource for forecasters and decision-makers in the industry.

Lingua: Inglese

Pubblicato: 2015

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