The Total Package

The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers

Autori

• Thomas Hine

Parametri

• 328 pagine
• 12 ore di lettura

• Arte
• Arte / Cultura
• Design
• Saggistica
• Storia

Maggiori informazioni sul libro

Exploring the intricate relationship between packaging and consumer behavior, Thomas Hine delves into the art and science behind iconic designs like the Campbell's soup can and Coca-Cola bottle. He reveals how packaging influences purchasing decisions through subtle cues and historical context, making it a vital read for students of popular culture, designers, and marketers alike. This insightful examination highlights the persuasive power of everyday items we encounter while shopping.

Lingua: Inglese

Pubblicato: 1997

(In brossura)