Corporate Communication

Critical Business Asset for Strategic Global Change

Autori

• Michael Goodman
• Peter B. Hirsch

Parametri

Pagine

250pagine

Tempo di lettura

9ore

• Marketing e PR

Maggiori informazioni sul libro

Focusing on corporate communication, this volume highlights its significance as a crucial business asset amid global changes. It addresses key communication needs throughout various organizational phases, including mergers and acquisitions, structural and cultural shifts, innovation, leadership transitions, downsizing, global expansion, and competition. Additionally, it emphasizes the importance of ethical decision-making and political action, alongside fostering employee engagement, making it a comprehensive resource for understanding effective communication strategies in business.

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Lingua: Inglese

Pubblicato: 2014

(In brossura)