Elements of marketing

Marketing principles. ACL case study

Autori

• Martin Jole

Parametri

• Economia e affari

Maggiori informazioni sul libro

Conducting a thorough market and environmental analysis is crucial for ACL after relocation. This involves understanding customer behavior, competition levels, and purchasing trends, as well as evaluating competitors' product differentiation. Gathering insights on customer loyalty and cultural preferences will help ACL build strong relationships with both potential and existing customers. Identifying strengths and weaknesses will enable the company to capitalize on opportunities and mitigate threats, ensuring its competitive edge in the market.

Lingua: Inglese

Pubblicato: 2014

(In brossura)