The Regional Multinationals

Autori

• Alan M. Rugman

Parametri

• 290 pagine
• 11 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

The book reveals the misconception that most firms operate on a global scale, arguing that many are primarily regional in their sales and operations. Alan Rugman highlights that only a small fraction of the top 500 companies truly engage in global business. By examining regional models and debunking common myths about global commerce, he provides a comprehensive agenda for future business strategies, emphasizing the importance of understanding regional dynamics in the global marketplace.

Lingua: Inglese

Pubblicato: 2016

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