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Focusing on the reality of multinational corporations, the book reveals that most firms operate primarily within their home regions, contrary to the common perception of global reach. Alan Rugman analyzes firsthand data to illustrate that only a small fraction of the largest companies truly engage in worldwide sales and services. By debunking myths surrounding global business, he presents various regional models and proposes a strategic agenda for the future. This work serves as a vital resource for academics, students, and professionals interested in the practical workings of multinationals.
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The Regional Multinationals, Alan M. Rugman
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- Pubblicato
- 2010
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