Culture and Consumption II

Markets, Meaning, and Brand Management

Autori

• Grant David McCracken

Parametri

• 240 pagine
• 9 ore di lettura

• Antropologia
• Teorie Scientifiche

Maggiori informazioni sul libro

Engaging and informative, this new work delves into modern consumer culture, continuing the exploration found in McCracken's previous volume. It offers eye-opening insights that challenge readers to reflect on their consumption habits and the societal implications of consumerism.

Lingua: Inglese

Pubblicato: 2005

(In brossura)