Over the Edge

How the Pursuit of Youth by Marketers and the Media Has Changed American Culture

Autori

• Leo Bogart

Parametri

• 336 pagine
• 12 ore di lettura

• Biografie e pensieri
• Etnografia
• Scienze politiche & Politica
• Scienze sociali

Maggiori informazioni sul libro

The book explores the impact of marketing strategies targeting the 18-to-34 age group on media content, highlighting how the focus on attracting young audiences has led to an increase in sex and violence in movies and TV shows. Bogart critiques the flawed assumption that this demographic is the most valuable consumer base, supported by extensive research and interviews with media producers. The work presents a challenge to major media companies regarding their content standards, emphasizing the potential consequences of ignoring these insights.

Lingua: Inglese

Pubblicato: 2005

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