Essentials of Public Relations Management

Autori

• Edward J. Lordan

Parametri

• 190 pagine
• 7 ore di lettura

• Marketing e PR

Maggiori informazioni sul libro

Focusing on the practical application of public relations, this study serves as a comprehensive guide for students and professionals in business, communications, journalism, and political science. It covers essential topics such as client relations, staff management, crisis handling, financial oversight, and the impact of technology. Additionally, it addresses legal considerations and the importance of professional ethics, making it a valuable resource for navigating the complexities of the public relations field.

Lingua: Inglese

Pubblicato: 2003

(In brossura)