Marketing Data Science

Modeling Techniques in Predictive Analytics with R and Python

Autori

• Thomas Miller

Parametri

• 480 pagine
• 17 ore di lettura

• Economia e affari
• Tecnologia e Ingegneria

Maggiori informazioni sul libro

Focusing on the intersection of marketing and predictive analytics, this book provides a comprehensive exploration of both theoretical and practical aspects of the field. Written by a leading faculty member from Northwestern University's analytics program, it caters to managers and students alike, offering insights into essential concepts and principles through real-world applications. The blend of academic rigor and business relevance makes it a valuable resource for understanding how data science can enhance marketing strategies.

Lingua: Inglese

Pubblicato: 2015

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