Communication Management in Hospitals

A Critical Analysis of Possible Methods and Their Actual Implementation

Autori

• Robert Stolt

Parametri

• 64 pagine
• 3 ore di lettura

• Salute & Medicina

Maggiori informazioni sul libro

The thesis explores the significant structural changes in the German health care sector, emphasizing the increasing competition among hospitals and the necessity for strategic market alignment. It highlights the shift from traditional medical service providers to economic actors, driven by limited resources and legislative reforms. The demand for services is influenced not only by treatment quality but also by effective communication and public relations. The work discusses the tension between economic reasoning and ethical concerns in hospital management, advocating for the importance of communication strategies in adapting to a market-oriented environment.

Lingua: Inglese

Pubblicato: 2009

(In brossura)