Smart Mirror Technologies in Fashion Business

What Opportunities and Risks Offer Smart Mirrors for the Customer at the Point of Sale in Brick-and-Mortar Fashion Retail Stores?

Autori

• Yannick Uppenbrink

Parametri

• Economia e affari

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The paper explores the challenges faced by traditional fashion retailers due to digitalization and the rise of e-commerce. It highlights the concept of Smart Digital Stores as a potential solution to rejuvenate brick-and-mortar shopping experiences. By integrating innovative digital tools into physical stores, fashion retailers can enhance customer engagement and compete effectively with online rivals. The study emphasizes the importance of adapting to technological advancements to sustain relevance in the evolving retail landscape.

Lingua: Inglese

Pubblicato: 2022

(In brossura)