Marketing Identities Through Language

English and Global Imagery in French Advertising

Autori

• E. Martin

Parametri

• 286 pagine
• 11 ore di lettura

• Dizionari Linguistici e Libri di Testo
• Economia e affari
• Libri di testo

Maggiori informazioni sul libro

The book delves into how globalization influences French advertising language, highlighting the significant role of English and global imagery in shaping campaigns for the French market. It examines the resilience of media companies in the face of legislative efforts to limit language mixing, illustrating the ongoing tension between cultural preservation and global marketing strategies.

Lingua: Inglese

Pubblicato: 2005

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