CRM and the Australian food retail industry

Autori

• Peter Schulz-Hageleit

Parametri

• Economia e affari

Maggiori informazioni sul libro

The report provides an in-depth analysis of Customer Relationship Management (CRM) in the Australian food retail industry, highlighting the importance of customer retention over acquisition. It evaluates various CRM tools currently in use and compares the strategies of leading organizations to identify the most effective approaches. Additionally, the report addresses the challenges faced by the industry in implementing successful CRM practices, offering insights into potential improvements for enhancing customer relations.

Lingua: Inglese

Pubblicato: 2008

(In brossura)