Creating the Strategy

Winning and Keeping Customers in B2B Markets

Autori

• Rennie Gould

Parametri

Pagine

248pagine

Tempo di lettura

9ore

• Economia e affari

Maggiori informazioni sul libro

Focusing on the essential components of business strategy, this guide integrates B2B marketing theory and sales management techniques. It offers practical insights and tools for developing effective strategies, making it a valuable resource for professionals looking to enhance their understanding and application of strategic concepts in a business context.

Per saperne di più

Lingua: Inglese

Pubblicato: 2012

(In brossura)