Digital Analytics for Marketing

Autori

• Marshall Sponder
• Gohar F. Khan

Parametri

• 416 pagine
• 15 ore di lettura

• Economia e affari
• Marketing e PR

Maggiori informazioni sul libro

Focusing on practical applications, this comprehensive guide equips students with essential tools to measure digital activity and leverage data for marketing strategies. It uniquely introduces analytics platforms through a marketing lens, making it the first text of its kind. The book aims to enhance understanding and implementation of best practices in digital marketing analytics.

Lingua: Inglese

Pubblicato: 2017

(In brossura)