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Parametri
- Pagine
- 336pagine
- Tempo di lettura
- 12ore
Maggiori informazioni sul libro
Examining advertising as a business and social institution, the book offers a critical perspective on its role in society. Rather than succumbing to moral outrage or conspiracy theories, it provides a balanced analysis within a sociological and historical context. The author argues that advertising's significance and effectiveness are often overstated by both supporters and detractors, revealing a more nuanced understanding of its impact on modern culture.
Acquisto del libro
Advertising, The Uneasy Persuasion, Michael Schudson
- Lingua
- Pubblicato
- 2013
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- (Copertina rigida)
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