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Advertising, The Uneasy Persuasion

Its Dubious Impact on American Society

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Pagine
336pagine
Tempo di lettura
12ore

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Examining advertising as a business and social institution, the book offers a critical perspective on its role in society. Rather than succumbing to moral outrage or conspiracy theories, it provides a balanced analysis within a sociological and historical context. The author argues that advertising's significance and effectiveness are often overstated by both supporters and detractors, revealing a more nuanced understanding of its impact on modern culture.

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Advertising, The Uneasy Persuasion, Michael Schudson

Lingua
Pubblicato
2013
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