Advertising, The Uneasy Persuasion

Its Dubious Impact on American Society

Autori

• Michael Schudson

Parametri

Pagine

336pagine

Tempo di lettura

12ore

• Economia e affari
• Psicologia
• Pubblicità vintage
• Scienze sociali

Maggiori informazioni sul libro

Examining advertising as both a business and a social institution, the book challenges common perceptions about its significance and effectiveness. Michael Schudson offers a balanced view that transcends moral outrage and conspiracy theories, placing advertising within a broader sociological and historical context. He argues that advertising's actual impact is often overstated by both supporters and detractors, revealing it to be less influential and scientifically grounded than typically assumed.

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Lingua: Inglese

Pubblicato: 2015

(In brossura)